Review of related literature fast food chains customer satisfaction

American customer satisfaction index: With a score of 87 out ofthe chain was seven points higher than the average score for all limited-service restaurants. In a survey conducted by Consumers Reports, McDonald's received the lowest taste rating out of a group of 21 popular burger chains in the U. The highest ranked restaurant chain was Chick-fil-A, a new entry into the ACSI index, specializing in chicken sandwiches.

Review of related literature fast food chains customer satisfaction

Jollibee is proud of its employees who carry out their jobs. Jollibee recognizes them by providing the highest compensation and benefits packages in the fastfood industry, and modern and comprehensive training programs. Managers are regularly updated on the latest store operations systems, people-oriented management skills, among others.

Service crews are trained on various store stations and food-service innovations. Jollibee also offers career opportunities for qualified and exceptional crew members to further their food-service careers as managers.

Store operations are ably supported by professionals who are experts in Marketing, Computer Management and Engineering. The Commisary Thanks to the Jollibee Commissary System, ensuring the manufacture and distribution of safe and high- quality food in the most cost-efficient manner is made possible.

There are three Commissary System sites: The Jollibee Pasig City commissary has production lines for breads and sauces, and is the distribution center for North Manila and North Luzon.

VFC has its own bread, pie, sauce, and frozen patty lines. Aided by custom-made mechanized equipment, the production lines are for the marinated Chicken Joy, frozen patties and pies, breads, sauces, hotdogs and other meat products, and dry blended goods. ZFC can service over Jollibee and Greenwich stores.

The chicken marination line can produce as many aspieces a day while abouthamburger patties a day is turned out by the frozen patty line.

The breadline is designed to match the volume output of patties, i. The pie line can produce as much aspocket pies in a hour operating day. Various sauce products are processed in the ZFC sauceline including those for the Jollibee bestsellers, spaghetti and palabok.

A professionally staffed Technical Services Team supports the maintenance of an internationally accepted quality management system that further ensures the quality and safety of the commissary manufactured food products.

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High caliber teams from Engineering, Human Resources, Information Management, Finance and Accounting likewise provide support to the Manufacturing and Logistics operations of the Commissary.

Tony Tan and his family opens a Magnolia Ice cream parlor at Cubao. This will later become the 1st Jollibee Outlet. The Yumburger becomes its first flagship product.

The well-loved Jollibee mascot is conceived to support brand awareness and identity efforts. Other mascots are later introduced. Jollibee ended the year with 10 stores Jollibee pioneers the use of in-store promotions, novelty premium items and Kiddie Birthday packages for kids. Palabok Fiesta is introduced.

Chickee and Lady Moo join the Jollibee mascots. Jollibee enters list of Top Corporations and assumes market leadership in local fast food industry. Mascots Champ and Hetty join the Jollibee family. Breakfast Joys are introduced. Jollibee adds Chunky Chicken Sandwich in its menu.

Review of related literature fast food chains customer satisfaction

Jollibee opens 1st fast food outlet in Brunei, marking its entry into the global market. Jollibee celebrates its 10th year anniversary.

Review of related literature fast food chains customer satisfaction

Tony Tan is named one of the Ten Outstanding Manilans. Jollibee wins the Anvil Award for outstanding PR campaign in relation to the achievement of its marketing objective on its Filipino Talents campaign.

Jollibee sales hit the P1. Jollibee post sales of P1. Jollibee opens a record high of 35 new stores. Jollibee launches its Pancakes and Jolly Meals.

Jollibee sales hit a whopping P2. Jollibee improves its softserve ice cream line by offering fruit-flavored ice cream. Jollibee has stores nationwide. Jollibee introduces the Kiddie Pack Promo.Because of positive outcomes.

fast food chains acquire new strategies like 24/7 hour open for the benefits of the BPO employees. led by Jollibee Foods Corporations. After almost 90 years. Jollibee Corp. the fast food market has grown.5/5(4). identify the relative importance of each factor that contributes to customer satisfaction, (iii).

to identify underlying dimensions or factors that explains the correlations among variables and (iv) to make recommendation on service strategy, products as well as customer satisfaction strategy of retail chain stores.

2. LITERATURE REVIEW CONSUMER PERCEPTIONS OF THE FAST FOOD INDUSTRY IN SWEDEN. A QUANTITATIVE RESEARCH STUDY by Aytan Mammadli Literature Review is aimed to assess the overall customer satisfaction level amongst fast food consumers, to. Review of Trends in Fast Food Consumption.

Middle Eastern, Indian, and approximately all international dishes, similarly Fast food chains are mounting in popularity by reason of convenience and their home oriented approach.

Second section focuses on general demographic and psychographic factors which may have an effect on customer. The American Customer Satisfaction Index, the nation's only cross-industry measure of customer satisfaction, gives businesses science-based insights across the complete arc of the customer .

Factors Affecting Customers Satisfaction in Restaurants Industry in Pakistan satisfaction in fast food industry. Quality service, price, environment are used as an independent variables Third objective is to determine whether the quality directly affect the customer satisfaction.

Literature Review.

Top 20 Best Restaurant Chains in the U.S for Customer Satisfaction